How Google Can Break UC Browser's Staggering Rise in India to Revive Chrome Fortunes

Google Chrome is easily the most popular browser on Android as it's pre-loaded on nearly all devices and thus accounts for about half the market worldwide.

But it's facing peachy contest from Alibaba's UC Browser in markets where the Chinese technology giant is well-embedded. UC Browser is dethroning Google Chrome in emerging markets of Asia, reports the Wall Street Periodical citing StatCounter figures for 2017.

The report highlights the role of new internet users in countries such every bit India and Indonesia, who are saddled with "spotty mobile service" but are singing praises of the lightweight Chrome alternative, which clocks in at simply 29 MB in terms of the download size. In these markets, UC has signed-up with OEMs and carriers to pre-install their browser app on the phone, thus eliminating the need for this minor download too.

UC Browser's UI is known to be fast and visually delighting (compared to the staid Chrome interface), and it has low requirements of RAM, something which Chrome is notoriously hungry for. So it's naturally a popular choice for owners of low-terminate smartphones.

UC Browser Top in India

In Republic of india, where but xxx percent of the one.3 billion-wide demographic uses mobile internet, UC Browser leads with 51 percent market share compared to Chrome's thirty percent, according to web analytics visitor StatCounter.

Meanwhile, 41 percentage of the 65 million internet users in Indonesia (out of a population of 260 one thousand thousand) have opted for UC Browser, compared to 32 percent who employ Chrome.

However,UC Browsers lags far behind Chrome with only sixteen% of the full market share worldwide.

News on Chrome vs. News on UC Browser

Feature-Filled Browser

UC Browser edges out Chrome due to its small size and a "portal-similar" arroyo, which bundles in content from other UC apps such every bit UC News. It besides adds value by highlighting videos prominently equally before long as you open the app. An boilerplate user thus is less likely to leave the UC Browser and move into the app to watch the video.

Chrome is so well-integrated with Android that clicking a video link will likely open it in the YouTube app. This can get disruptive for internet novices.

There are signs that Google is trying to play catch upward. It revamped the Chrome app's home screen to show AI-generated relevant news for y'all. Information technology also decreased the app's install size, and allowed home screen shortcuts and offline reading for often visited pages, but this endeavour does not beat UC Browser's catchy features such equally advertizing-blocking or information pinch. All this, despite Google's gigantic beak of $vii.2 billion paid to OEMs for pre-installing Google Play apps including Chrome every bit the default browser.

Google'southward Potential Answer

The perfect response from Google would exist Chrome Go. Yes, it doesn't be, only it really should. Information technology recently introduced Android Go – a modified version of Android suited for low-end devices, and then developed 'lite' versions of apps such as YouTube Go, Google Become (Search), Maps Go, Files Go (storage and file director) and so on. What it lacks is such a version of Chrome. Chrome Go would be the perfect thing to take on UC Browser – in fact, Google Go gives usa a glimpse of just what a lightweight browser can do, but it is a fiddling limited in its browser capabilities.

In fact, Google recently introduced a "information saver" app chosenDatally, which can be broiled into a Chrome Go version to take on UC Browser's characteristic-ready.

For Google, information technology's imperative to accept a strong base in Bharat and not let the competition run abroad at a time when the Republic of india growth story is most to go big-time. Many Indians are only just waking upwardly to mobile internet and the opportunity is in that location for the current leaders to consolidate their dominance in the long-run past grabbing the heed-share. Google is so used to being the Internet's "beginning company" that this kind of contest is rare, and its response is likely to come this yr, rather than adjacent.

Privacy Concerns

Another area that a potential Chrome Go can win over UC Browser are the privacy and adware concerns. Common UC Browser peeves include unauthorized data mining, unwanted notifications, and out-of-context ads. A Chrome Go would be a no-brainer alternative considering these concerns.

Essentially, a Chrome Get would be the perfectway for Google to regain the lost traffic from information-deficient regions, ane of the primal problem areas being tackled with Go-branded apps.

While Chrome Get seems to be a low-key prospect as of now, the popularity of Go-branded apps on the Google Play Store suggests the (fanciful) lightweight browser could put an end to Google's traffic woes in Republic of india, besides offering strong opposition to UC Browser in this dog eat dog marketplace.

Source: https://beebom.com/uc-browser-india-chrome-google/

Posted by: kileswenoboy75.blogspot.com

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